FundraisingUK Rescue

TV ad launches to highlight plight of neglected horses

The heart-wrenching ad tells the story of Barney, a plucky little pony determined to get help despite his terrible condition.

Posted on 16/08/2022

Birth of first foal from rescued ‘smuggled’ Dover 26 horses

Sadly, horses all around Britain are at risk of suffering from neglect and being forced to live in unsuitable conditions without their needs met. To highlight the plight facing so many horses, we’ve launched a TV ad to reach an audience of animal lovers who may never before have realised the scale of the problem, or how desperately horses need expert help from charities like World Horse Welfare.

Field Officer Sarah says:

“When we go out to investigate after someone has reported a welfare concern to us, we never know quite what we’re going to find when we get there. Sadly, we discover horses in harrowing situations all too often, like poor little Barney. As this was such a big case, we worked alongside a number of other welfare organisations to get all the horses removed to safety, with the chance of a much brighter future ahead of them. None of this work would be possible without the generosity of the public.”

Even a small contribution each month can make a real difference to horses and ponies in need, like Barney was. Could you help by setting up a regular gift today to give other horses a brighter future?

Topics

Collaborative working saved young pony attacked by stallion

Collaborative working saved young pony attacked by stallion

Read article
World Horse Welfare’s latest TV advertisement details grim reality of its rescue work as rehabilitation centres near capacity

Recommended Blog Posts

The rescue of 70 unhandled Icelandic horses

The rescue of 70 unhandled Icelandic horses


Reflections on our relationship with the Balmoral Estate

Reflections on our relationship with the Balmoral Estate


Top tips and practical advice on managing your horse’s weight to keep them healthy

Top tips and practical advice on managing your horse’s weight to keep them healthy


Enjoy reading stories like this?

Join over 65,000 other horse lovers and sign up for our email newsletter

A mobile phone in the palm of a users hand whilst they browse the World Horse Welfare website
Sign me up now

Sign up for our email newsletter

Join over 65,000 other horse lovers

Follow our story on social networks

Join Donate